If you want to run a successful flower business, there are some key things to avoid.
Here are 14 common mistakes that can tank your business:
1. Not Diversifying Your Offerings
If you only offer a few types of flowers, you’re missing out on a lot of potential customers. Diversify your offerings to include a variety of colours, sizes, and styles of arrangement. You can also offer other services such as delivery and set-up.
2. Not Offering Custom Arrangements
Many customers are looking for something specific when they order flowers. If you don’t offer custom arrangements, you’re likely to lose business. Be sure to ask your customers what they’re looking for and then do your best to create something that meets their needs.
3. Not Staying Up-To-Date With Trends
The floral industry is always changing, and it’s important to stay up-to-date with the latest trends. If you don’t, your customers will notice and may take their business elsewhere. Pay attention to what’s popular on social media and in magazines and make sure your offerings reflect those trends.
4. Not Offering Discounts or Promotions
Everyone loves a good deal, so be sure to offer discounts and promotions on your flowers. You can offer a percentage off of certain arrangements or deliveries, or you can have a “flower of the week” that’s discounted. Whatever you do, make sure your customers know about it!
5. Not Accepting Credit Cards
In today’s world, it’s important to be able to accept credit cards. Many customers don’t carry cash and will only purchase from businesses that accept credit cards. If you don’t accept them, you’re likely to lose business. Make sure you have a merchant account set up so you can start taking credit card payments.
6. Not Having an Online Presence
More and more people are shopping online for their floral needs. If you don’t have an online presence, you’re missing out on a lot of potential business. Be sure to have a website set up with your arrangements and pricing listed. You should also have a way for customers to order flowers online.
7. Not Offering Delivery
Delivery is a must for any flower business. Many customers don’t have the time or ability to pick up their flowers, so they’ll need you to deliver them. Be sure to list your delivery charges on your website and make sure your drivers are familiar with the area.
8. Not Being Active on Social Media
Social media is a great way to promote your flower business. Be sure to post pictures of your arrangements and use relevant hashtags. You can also run social media promotions and offer discounts to followers who mention your business.
9. Not Having a Professional Website
Your website is often the first impression potential customers will have of your business. Make sure it’s professional and easy to navigate. Include clear pictures of your arrangements and list your prices prominently. You should also include your contact information and delivery charges.
10. Not Accepting Online Orders
As mentioned above, more and more people are shopping online for their flowers. If you don’t accept online orders, you’re missing out on a lot of business. Be sure to set up a system that allows customers to order flowers from your website. You can use an online ordering system or a simple form that they can fill out and email to you.
11. Not Offering Gift Certificates
Gift certificates are a great way to boost sales during slow periods. You can offer them for a specific dollar amount or a certain number of arrangements. Be sure to promote your gift certificates on your website and social media pages.
12. Not Sending Thank-You Notes
Sending thank-you notes is a great way to show your customers that you appreciate their business. You can send them after they’ve made a purchase or you can include one with their order. Thank-you notes are a simple but effective way to build customer loyalty.
13. Not Following Up With Customers
After someone has placed an order, be sure to follow up with them to make sure they’re satisfied. This is a great opportunity to upsell them on additional products or services. You can also use this time to get feedback on what they liked and didn’t like about their experience.
14. Not Staying Up-To-Date With Trends
Flowers are a popular gift for a reason – they’re always in style. However, that doesn’t mean you can rest on your laurels. Pay attention to what’s popular on social media and in magazines and make sure your offerings reflect those trends. By staying up-to-date with the latest trends, you’ll ensure that your business stays relevant and profitable.
By avoiding these mistakes, you’ll be well on your way to success in the flower business! Check out MAISON MAI.