If you are in the dental practice, you probably know that search engine optimization is essential for your success. The top 5 dental search engine results will get 70% of the clicks, and 90% will never go past the first page of results. The more people click on your link, the more trustworthy you appear to Google. The higher your SERP, the more likely potential patients are to book appointments with you. It’s as simple as that. However, there are some important things you should do first.

First, make sure your website design is good. If you don’t have one yet, get it designed by a professional with an SEO background. Next, create compelling content. Don’t use copy-and-paste content, which will only get your website penalized. Create content that focuses on your patients’ needs. Make sure to address their pain points and explain how your dental practice will be able to help them. Make sure your content is keyword-rich and unique.

Don’t forget about SEO for dentists. Search engine optimization helps your website appear on search engine results. It will also help your website get higher ranking. When people do a search, they might not click on the first website that comes up in the results, so you’ll need to use short-tail keywords to get those visitors to visit your website. Besides, they’ll be more likely to return to your site if they’ve found your services useful.